Cannon CDJR was pouring money into digital leads, but most of them weren’t being followed up with. Set rates were around 3%, and almost nobody was showing up. The sales team didn’t have the time or structure to keep up with every internet lead, and too many opportunities were slipping through the cracks.
We stepped in to fix that. Our team took over follow-up from Day 1—calling, texting, and staying on top of every lead. We built a system the dealership could trust, backed by real people, not bots. Within weeks, set and show rates jumped, and the store started seeing steady foot traffic from leads they were already paying for.
Project
Internet Lead Response
Client
Cannon CDJR
Category
Full BDC Execution
Location
Cleveland, TN
Year
2024
What Made the Difference
Real People, Not Robots
We assigned trained agents to work every internet lead—fast, personal, and persistent. No bots. No canned scripts.
Immediate Follow-Up
Every lead got a call, text, and email the same day it came in—so no one got cold before they were even contacted.
Clear CRM Updates
We updated lead activity directly in the dealership’s CRM. The sales team had visibility, and nothing slipped through the cracks.
How We Stepped In
Took over internet lead handling from Day 1
Worked every lead with calls, texts, and emails
Logged activity directly in the dealership’s CRM
Sent real-time hot lead alerts to the sales team
Held weekly check-ins to keep things on track
Results Summary
With internet leads slipping through the cracks, Cannon CDJR needed results — fast. Within 30 days, they saw a complete turnaround in lead performance, all without increasing their marketing spend.
Leads That Stick
Set rate jumped from 3% to 32% once trained agents took over and follow-up took place.
Feet in Showroom
Show rate climbed from under 1% to over 60% — appointments started showing up.
Results in Weeks
We turned things around within the first 30 days — no extra ad spend needed.