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217-269-5558
217-269-5558
A CDJR dealership on the East coast had a high volume of internet leads — but most of them weren’t going anywhere. A large portion were subprime, and the team struggled to get solid engagement. Set rates hovered around 11%, and less than 1 in 3 appointments were showing up. With limited staff and no clear follow-up structure, valuable leads were getting cold fast.
We stepped in with a team of trained agents who understood how to work subprime traffic. Every lead got fast, personal follow-up using tailored scripts based on lead type. Within 30 days, both set and show rates jumped significantly — without adding any new ad spend or technology.
We assigned agents who understood how to talk with subprime shoppers—no judgment, just real conversations that built trust and kept the process moving.
Not all leads are the same. We used tailored messaging for subprime, special finance, and new car leads to increase engagement and boost conversions.
We didn’t just chase fresh submissions — we went back into the CRM, revived older leads, and turned “no responses” into booked appointments.
This CDJR dealership needed more out of their internet leads — especially in subprime. Within 30 days, set and show rates jumped significantly, all without increasing ad spend or adding new tools.
Set rate rose from 11% to 36%
with agents skilled in working with
credit-challenged customers.
Show rate rose from 29% to 49%
as cold leads were reworked into
booked appointments.
Results came in the first 30 days—
no new marketing budget, no extra
software, no extra staff.
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