Office Address

Sheldon, WI

Contact Mail

support@togetinfocus.com

Digital Marketing That Converts: Real Results from an RV Dealership

The Challenge

A large, multi-rooftop RV dealership in the western U.S. was sitting on aging inventory and needed to close out the year strong. They planned a year-end clearance event, but with traditional advertising underperforming and foot traffic down, they needed a faster, more precise way to reach ready-to-buy RV shoppers—and convert that attention into real sales.

InFocus Solutions activated its strategic marketing team to build a highly targeted digital campaign focused on in-market RV shoppers across the state. By combining email, display, and OTT video, we ensured these promotional units were seen by the right audience on the right platforms—at the exact time they were looking to make a purchase.

What Made the Difference

Audience They Didn’t Have

We provided a new, targeted email list of RV shoppers and enthusiasts in their market—expanding reach beyond their existing database.

Video That Drove Action

Our OTT video ads blended dealership branding with time-sensitive sales messaging to drive clicks, visits, and urgency.

Ads Around the Competition

We geofenced competing RV dealers and served ads to shoppers visiting those lots—keeping our client’s sale front and center.

How We Stepped In

Results Summary

This multi-rooftop RV dealership needed to move inventory fast with a focused, year-end sales push. Over three months, the campaign delivered measurable sales, strong foot traffic, and a clear return—driven entirely by strategic digital advertising and outreach.

Traffic That Counted

Generated 50 walk-ins to the dealership — driven by ads and email, not promotions alone.

Units That Moved

Matched 19 sales directly to the
campaign — proof the ads reached buyers ready to act.

Return You Can Track

Delivered an estimated $66.5K profit and a 3.24X ROI—based on verified sales matchback data.

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