Make it stand out.

Start a Marketing Funnel

True transparency begins with a solid understanding of the marketing strategy. In this case, inFocus Solutions will provide a marketing funnel approach. To begin, we need to define your niche market and begin sending messaging to the cold audience who is most apt to demonstrate an interest in your RVs. This piece, the first phase or “top of the funnel” is comprised of:

• Campaign development: For the sake of this proposal, let's imagine that we are starting a new campaign that allows new buyers to have instant access to instructional videos about how to use the various features of the RVs that you sell. Simple QR codes strategically placed on the RV would give the user ease of access to the videos in the moment they are needed.

• Video production: Within inFocus, you get the full package deal. We're not just gonna create posts about this new promotion. We're gonna help you build it from the ground up. That means you'll work with the videography department to plan, schedule, and shoot the necessary training videos. Our experts will then edit, clip, prepare, and post on a platform that is reliable and easily accessible by the QR code that we create for you.

• Printing & Shipping: And then the marketing department will take over. We'll send those QR codes to the printer. We'll have them placed on stickers and sent direct to your site so you can put 'em on your RVs easily and showcase them when you do.

• Organic & Cold Paid Social Media: We'll start building out static posts. We'll repurpose the video clips so they can be used for social media. We'll build out your mailing list, write content that engages, educates, and informs your viewers. So they want to keep coming back for more.

• Landing Page Development & Data Tracking: All of the content built around your campaign begins to take shape in the form of social media posts, cold audience advertising, and increased organic traffic to the website or landing page. All of that will be led to the data tracked landing pages, the initial message on all fronts being, check out this amazing new service that we are offering to our buyers. Along with top of the line product and the most competitive pricing, they receive easy, step-by-step instructions on how to use every essential element of the RV.

At this point, you’ll be able to access live links to check on the content scheduled for release across your social media platforms, and to check on the stats. Don’t worry! You don’t HAVE to do the tracking, but you CAN. Our team is your team, and that means that we’ll be checking in regularly to see what is performing well, and what isn’t. We’ll be consistently adjusting our strategy to achieve the best possible results, as we continue the descent through the marketing funnel with the first round of leads. The middle of the funnel includes:

• Warm Paid Advertising he paid advertising group can help you put together a plan to reach your most promising customer prospects. For example, using geotargeting to reach client and customers who have been actually at your competitor's location, and then send them to the landing page or to a phone call. Either way, if they engage with that ad, we collect the data.

• BDC Lead Fostering The BDC department steps in to take the calls, make the calls, and to send personalized communications so the line of communication remains open and warm. We can make phone calls and send text messages all spreading the message that now is a great time to schedule a visit.

• Newsletters & Email Sequencing We're moving down the marketing funnel more clearly defining your ideal buyer. The landing pages will include forms that collect phone numbers and email addresses, and when those email addresses come in, an automated email sequence will begin, with new messages sent in regular intervals.

• Educational Materials that Sell The sale cycle can be long in this industry, but the data conclusively shows that your buyers want information above all else. So, that’s what inFocus will give them, across all channels. All the while we can capture additional footage of willing buyers demonstrating how pleased they are with their new purchases and spreading the message that inventory is going quick. Thereby, we inject the social proof and scarcity psychologies (For example, they're so happy with their purchase and there may not be enough for me if I don't act fast.)

Completing the Journey Through the Funnel

This is the make it or break it moment. Unfortunately, many marketing firms have already dropped off. inFocus, though, follows the lead straight through to the sale AND BEYOND!

• Continued Data Tracking Every piece of this marketing strategy is tracked, measured, and assessed continuously. The goal is to identify the very best leads, and to drive them through your door, but if they walk out without buying, we’ll keep track of that too.

• Smart Geotargeting The marketing efforts are ramped up as we continue the dissent through the marketing funnel, driving the most engaged consumers toward the final sale. If customers come in kicking tires but don't make the purchase, we can follow them with our ads by enrolling them in a specialized geotracking campaign that encircles your property and then invites them back into your funnel. So the lead never has a chance to grow cold.

• Continued BDC The BDC team is always there to keep the line of communication open with phone calls, text messages, emails, and a constant presence (even nights and weekends).

• Post-Sale Communication In fact, inFocus stays with that customer beyond the sale, we continue the engagement with customer surveys, upsell, email sequences, requests for reviews, and informational content that your customer wants. Every step of the way there is full transparency. You will always know exactly what you are spending, where you are spending it, and what kind of return you are getting for that investment.